ASMAX × ZXMOTO Announce Official Partnership

Motorcycle rider in black helmet on red sportbike front view blog cover

ASMAX is now ZXMOTO’s Official Exclusive Smart Riding Communication Partner. The partnership brings together two parts of the riding experience: the motorcycle and the way riders stay connected on the road.

ZXMOTO brings the motorcycle; ASMAX connects the rider.

Why ASMAX and ZXMOTO Are Coming Together

Founded by Zhang Xue in 2024, ZXMOTO develops motorcycles with a focus on performance, technology, safety, and rider experience.

ASMAX focuses on smart helmet communication, helping riders talk to each other and stay connected while riding.

The two brands work in different areas, but they are built around the same person: the rider. That shared focus is what makes the partnership a natural fit.

Built Around Real Riding

Good riding technology should make sense where it is actually used — on the road.

That is where this partnership goes beyond simply putting two brands together. ASMAX and ZXMOTO will bring their products into more real riding scenarios, giving riders a more natural way to see how motorcycles and smart communication fit into the same journey.

For ASMAX, co-branding with ZXMOTO also means reaching more riders and learning from different riding environments and communities.

What Comes Next

This partnership is only the starting point.

ASMAX and ZXMOTO will continue to share riding content, connect with rider communities, and work together on future activities.

Follow ASMAX and ZXMOTO through their official channels for the latest updates.

More from ASMAX × ZXMOTO is on the way.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.